The Huffington Post has taken plenty of flack for the way it games Google with its tricked-out, super search engine optimized pages. “Stories” on the news service like “What Time Does the Super Bowl Start?” come to mind.
Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans. And the reason The Huffington Post did that is that it was built in a time when the social Web wasn’t developed enough yet to support better, human-driven methods for distribution.
Twitter and Facebook are the front page for content now — people don’t go to homepages, content comes to them via social networks. “What’s exciting to me now is that there are these social platforms like Twitter, Reddit, Facebook, and StumbleUpon. That means you can create something for humans, not for robots, and still build something massive,” he said.
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